An excellent lip gloss needs a high-quality tube to hold its contents. The purchase of wholesale lip gloss tubes before the production process is vital. An incredible gloss tube has to keep the contents through to the last stage until it reaches the end user. Also important, it should look good and classy. An end user should be able to appreciate the effort made in the packaging process.
Below are things to consider when buying a quality bulk lip-gloss tube:
1. Contents and ingredients
Most of the ingredients used in cosmetic production are sensitive. The quality of the gloss, when exposed to the atmosphere, is most times affected. Select tubes that hold the contents well without spillage or retain the glosses’ high quality even after exposure to the atmosphere.
2. The material used
Some gloss tubes are made using pliable, flexible plastic or hard, high-density plastic. Also, consider if the material is partially or 100% recyclable. Most cosmetic companies are leaning towards eco-friendly packaging for their products.
3. Consistency of gloss
Some lip glosses are thick in consistency. These are usually applied on their own without anything else after/before. Those with thin consistency are often used after the application of lipstick.
4. Applicator or Squeezable tube
Thick consistent glosses are ideally packed in gloss tubes that have applicators. Those with a thin consistency are packed in squeezable tubes. All these tubes come in different sizes.
5. Color of bulk lip-gloss tube
Just like most cosmetics, lip glosses come in different colors. For the colored types, opt for clear tubes. Makes it easy to identify them easily and quickly. Clear lip glosses can be packed in either transparent or opaque bulk gloss tubes, long as the color is indicated on the packaging.
6. Size and quantity
Suppose you are packaging gloss meant for that client that will buy one tube, use a large or mid-sized gloss tube. Mid-sized or small-sized gloss tubes are better for lig glosses intended to be sold in a set or pack.
7. Target market
Understanding the demography helps you choose the design of tubes. The younger generation prefers flashier and more colorful packaging tubes. Older customers lean towards classier, more subtle types of packaging.
8. Final Packaging
Some customers prefer whole sets of glosses, while others opt for one tube at a time. With this, take into consideration the size and quantity. For set packages, you can buy the smaller tubes instead of the larger ones for a single buy.
Conclusion
A customer should be immediately drawn to a product by its attractive packaging. Most individuals are visually excited before using a product—one of the reasons why advertisements exist. Excite the customer with an aesthetically pleasing tube.
Draw in a customer, and often a great-looking tube piques their curiosity. This curiosity leads a client to look at and study the ingredients. Bit by bit, they understand more about the product.
They might buy it for themselves or someone else as a present. When deciding on the size and design of tubes, consider how it appears on the outside.
